Mission Juice Icon Village Singapore

Business is brisk for Mission Juice at Tanjong Pagar, which has been serving fresh slow-pressed fruit juice for the past 1 1/2 years. The juices are made with a Hurom juicer from Korea, which is known to press fruit and vegetables with a "slow, masticating motion", unlike blenders with conventional blades, says Mission Juice's business director Joel Lee, 27. Cold-pressed juice options include Breakfast Surprise ($5), which contains orange, apple, pineapple and passionfruit; Mean Green ($5), with vegetables such as celery, cucumber and green peppers; and The Sweet Spot ($4.50), with apple, pineapple and peach. Juices should be consumed immediately and stored in the fridge for not more than a day to maintain freshness. Mission Juice also lets customers create their own juice package for $90 for 20 days or $255 for 60. Customers can pick their own juices from the current menu or choose their own mixes. Mr Lee adds that he is planning to roll out island-wide delivery of the juices in two months' time. In addition, the juice shop serves low-fat frozen yogurt (from $3.50 for original and from $3.90 for special flavours such as yuzu), as well as Perfect Mission, a parfait-style yogurt with two free fruit and two free dry toppings.